Facebook has come under fire recently, with advertisers
being pressured to pull out, as ads show up next to offensive content and
in groups and pages with questionable
material. The company announced Friday that it will strengthen its advertising
review process to ensure that it happens less frequently.
Last month, major brands in the U.K. such as Nissan and Nationwide
were pressured to pull advertising from Facebook after sidebar ads showed up on
pages that glorified violence against women. Facebook took a stand against
this, saying that the company will work harder to make sure that these kinds of
pages and groups don’t last on the site.
Now it appears that this work is coming to fruition.
Facebook announced the changes to the review process for
groups and pages in the Newsroom blog:
“Beginning on Monday, we will implement a new review process
for determining which Pages and Groups should feature ads alongside their
content. This process will expand the scope of Pages and Groups that should be
ad-restricted. By the end of the week, we will remove ads from all Pages and
Groups that fall into this new, more expansive restricted list.
For example, we will now seek to restrict ads from appearing
next to Pages and Groups that contain any violent, graphic or sexual content
(content that does not violate our community standards). Prior to this change,
a Page selling adult products was eligible to have ads appear on its right-hand
side; now there will not be ads displayed next to this type of content.”
Image courtesy of Shutterstock.
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